Dan Shure is right, “People like to link to people.”
And this is true for lawyers. Don’t believe me? Look around. Go to almost any law firm website and you’re likely to find links to other lawyers. Why? There are several reasons.
In some cases, it’s because the SEO agency that they’re working with simply links all of their client sites together.
In other cases, it’s because someone told the lawyer that it’s a good idea to go out and solicit links from people you know. And lawyers tend to know other lawyers.
Whether it’s through resource pages (yuck), blog rolls (less yuck), guest posts (meh) or natural editorial links (yay), lawyers prefer to link with lawyers.
But not always.
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