Dan Shure is right, “People like to link to people.”
And this is true for lawyers. Don’t believe me? Look around. Go to almost any law firm website and you’re likely to find links to other lawyers. Why? There are several reasons.
In some cases, it’s because the SEO agency that they’re working with simply links all of their client sites together.
In other cases, it’s because someone told the lawyer that it’s a good idea to go out and solicit links from people you know. And lawyers tend to know other lawyers.
Whether it’s through resource pages (yuck), blog rolls (less yuck), guest posts (meh) or natural editorial links (yay), lawyers prefer to link with lawyers.
But not always.
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Have you ever wondered how getting +1′s for your web pages influence click-through rates? Well, Google Webmaster Tools provides might provide you with some answers.
Hopefully, by now you’ve already set up and verified your webmaster tools account. If not, I encourage you to do so. There’s a lot of good information to be gained by regularly checking your webmaster tools account. In fact, recently Google has been using the webmaster tools messaging system more and more to communicate with webmasters about potential problems their sites may have.
Once you’ve properly verified webmaster tools, to review the search impact of +1′s you’ll need to navigate to +1 Metrics -> Search Impact:
This will produce a nice graph and charts relating to the impact that +1′s of your pages have on various search metrics. Some of the metrics include:
- +1 annotated impressions
- +1 annotated clicks
- Search impact – CTR Change with +1
Here is an example from AttorneySync.com:
Hmmm… That’s interesting.
If you’re still on the fence about the whole Google Plus thing, respectfully, you’re missing the boat here.
Is Google Plus a Facebook killer? I doubt it. But it does add an entirely new dimension to search. A social layer that will have a strong impact on what results get clicked, which in turn, will impact which results are served up in the first place.
