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Acquiring additional visitors to your attorney site is just half the battle. Making sure they are contacting you after they arrive is vitally important. Here are 4 suggestions you can easily utilize to generate more clients with your law firm’s website:
1. Be sure your telephone number is shown prominently on every single page on your site – This might seem obvious, but it’s important. You should not require that website visitors have to visit your contact page. Featuring your telephone number within the top section of your law firm’s site, adjacent to the logo or towards the right side, is a good location. Basically make sure it can be easily found.
2. Offer an email form on each and every page of your website – Not every website visitor would like to speak via phone. For people that would prefer to send you an email, offer them a form to do so. Better still, make sure that form submission is offered on every page on the website.
3. Offer a totally free whitepaper a potential client can get in exchange for their contact info – This not just permits you to interact with your site visitors, but it allows you to create trust and establish your firm as an authority. Here is an example of this technique in action on our very own site.
4. Supply a e-newsletter signup – Building a list of engaged readers is a excellent way to market your firm. Make sure you are following up by emailing out a e-newsletter at the very least once a month.
You can download our Complete Library of Guides for Lawyers here. The guides are filled with helpful tips and examples so you can get the most out of your online marketing.
An AttorneySync Publication.