This weekend, it felt like I couldn’t get through a quarter of football without seeing a commercial for 1and1′s MyWebsite offering. Now don’t get me wrong, I don’t have a real problem with these types of website launching tools.
In fact, for some folks, these types of sites are an affordable alternative to more expensive custom websites. However, and this is especially true for law firms, there’s a threshold of professionalism that your site needs to exude in order to motivate visitors to take some kind of action to become a new prospective client for you. And, in many instances, these do-it-yourself websites simply don’t meet that bare professional threshold. In fact, they may even hurt the chances of someone contacting you.
So, if you’re looking for an affordable solution for a law firm website, I recommend registering a domain, installing WordPress.org, and spending some time and money investing in your site’s theme (look and feel), imagery, and content.
Once you have a website launched that meets the professional threshold, the next step is working on getting your site and your content in front of the right audiences.