Finding new ways to efficiently and effectively develop new content, is central to any successful SEO campaign. Video and animation are two forms of content that do very well on the web. So I’ve been messing around with Go Animate on Youtube:
Teacher: Today we are going to learn about SEO.
Student: Oh, isn’t there where you go comment on a lot of other peoples’ blogs?
Teacher: No.
Student: Oh, but isn’t that where you link a bunch of websites together with resource pages?
Teacher: No.
Student: Oh, isn’t that where you guarantee that you get ranked on the first page of Google?
Teacher: No.
Student: Oh, isn’t that where you buy a bunch of links that point to your website?
Teacher: No.
Student: Oh.
Okay, so anti-climactic (really just more about experimenting with youtube animation tools).
But the point is that some of what goes by the name “SEO,” really ought not to be called SEO. Does spamming blog comments involve getting your great content in front of people who are ready, willing, and able to link to, publicize, and share it? No.
Does linking a bunch of websites together via resources pages provide useful information to your visitors? No.
Does getting a guarantee that you will rank number one for a particular keyword mean that you will get a return on your SEO investment? No.
Is buying a bunch of links to your website worth the risk of getting your domain banned from search results altogether? No.
On the other hand, if you have something to say about a post or article, have written a post of your own on that topic and comment on another blog with a link to your own post, that adds value to the discussion, well then that should be considered, SEO (although the impact on actual search results is still likely nominal).
If you include links to other sites that actually provide useful information to your visitors related to topics that your visitors come to you for, then that should be considered SEO (and folks should also note the myth of outbound linking to authoritative sites hurting your rankings has been largely debunked).
If instead of hyper-focusing on rankings, you measure traffic, visitor engagement, and conversion rates, well then that should be called part of your SEO campaign too.
And if instead of buying links from sketchy Internet directories, you pay for memberships to authoritative sites, professional organizations, sponsor charities, and are involved in speaking engagements, which happen to include links, well then that should be called SEO too.
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