Recently, during a meandering through my facebook feed, I came across a great article on link building by link building trainer, Debra Mastaler:
“Today’s link building is less about how you link and more about where.”
I believe that this is the reason that the vast majority of search engine optimization programs fail. There is way to much focus on quantitative link building and very few sources of qualitative link building.
When it comes to acquiring new links to your website or blog, check the following first:
1. What is the page rank of the homepage? While page rank is by no means the best measure of site quality, it is a guidepost. Don’t completely ignore it.
2. When was the homepage last crawled?
3. How many pages from the domain are indexed?
4. Where will your link appear? Blog roll? Footer? Inside a contextually relevant article?
5. Is the page upon which your link will be placed indexed?
6. Is the site about your particular field of law or is it very general including many unrelated topics?
Write well. Connect with other online writers. Give incentive/reasons to link to you.
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