SEO for Lawyers: What Makes It Different?

October 6, 2011

SEO for lawyers is very different from SEO for other businesses and even other professional services. This is mostly due to the way that people use the internet to get legal answers, research legal issues, and find lawyers that can assist them. As most lawyers know, word or mouth referrals are one of the most [...]

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The Death of SEO, For Real This Time

July 12, 2011

If you follow the world of search engine optimization, at some point, you have undoubtedly read reports of the death of SEO. And although SEO has undergone vast changes since the birth of search engines, there has always been demand for those who are able to help businesses gain targeted traffic from organic search results. [...]

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Oh, that’s what SEO is…

July 1, 2011

Finding new ways to efficiently and effectively develop new content, is central to any successful SEO campaign. Video and animation are two forms of content that do very well on the web. So I’ve been messing around with Go Animate on Youtube: Teacher: Today we are going to learn about SEO. Student: Oh, isn’t there [...]

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How to Promote Your Blog for $100, the Impact of 4000 links, and Newstent

June 28, 2011
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Over at SearchEngineLand, Debra Mastaler shares expert answers to 3 Common Link Building Questions: How Would You Spend $100 On Promoting A Blog? If I Get 4000 New Inbound Links, What Will This Do To Us? What Is News Worthy Content? I recommend checking out the article as these are some seriously expert link builders. [...]

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How much should my law firm pay for seo?

June 24, 2011
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So you’ve decided that you want to hire someone to do search engine optimization for your law firm. But you have no idea how much you should be paying. After all, you’ve seen prices for SEO services all over the map. So, what’s the difference between Godaddy’s SEO at $2.99/mo. and $5K, $10K, and $20K+ [...]

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The Role of SEO

June 22, 2011

Search engine optimization can play a critical role in your law firm marketing. However, it’s important to understand how the role of SEO. First, let’s take a look at what SEO is not: SEO is not advertising. SEO is not magic. SEO will not make you rich overnight. SEO is not about ranking #1. SEO [...]

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Some Law Firm Internet Marketing Answers

June 20, 2011

We get a lot of questions about search marketing from attorneys. Here are 10 recent questions, and my answers: Q. Do people search for lawyers online? A. Yes. However, the way they search varies vastly. While some people use search engines as a replacement for yellow pages or other business directories, many others will use [...]

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