Competitive Legal Web Marketing

December 5, 2011

Competition is the keen cutting edge of business, always shaving away at costs. -Henry Ford One of the things that attracts me most to web marketing is the competitive aspect. Unlike many traditional marketing media, the internet is completely transparent. You just need to know what to look for and how to find it. Here [...]

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About Law Firm SEO Services

November 23, 2011

Like other areas of search engine optimization (or really any other industry for that matter), the law firm SEO services landscape is made up of consultants and companies at both ends of the spectrum. I think Google puts it rather well: While SEOs can provide clients with valuable services, some unethical SEOs have given the [...]

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Reasons to Outsource Your Law Firm’s SEO

October 25, 2011

Outsourcing your law firm’s SEO efforts is not right for all firms. There are a variety of factors that you need to consider before deciding whether to retain a professional SEO consultant or do-it-yourself. It’s also not a clear cut in-house vs. outsource decision. You might decide that there are some aspects to search engine [...]

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Eyeballs and Actions

October 17, 2011

Developing a presence for you legal practice online can seem overwhelming. There is no shortage of websites, experts, blogs, and ads about how to go about building your professional presence on the web. Frankly, a lot of what’s out there simply isn’t very good. Part of the lack of quality comes from a fundamental misunderstanding [...]

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1&1 MyWebsite for Law Firms

October 10, 2011

This weekend, it felt like I couldn’t get through a quarter of football without seeing a commercial for 1and1′s MyWebsite offering. Now don’t get me wrong, I don’t have a real problem with these types of website launching tools. In fact, for some folks, these types of sites are an affordable alternative to more expensive [...]

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SEO for Lawyers: What Makes It Different?

October 6, 2011

SEO for lawyers is very different from SEO for other businesses and even other professional services. This is mostly due to the way that people use the internet to get legal answers, research legal issues, and find lawyers that can assist them. As most lawyers know, word or mouth referrals are one of the most [...]

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