The Next Big Thing For Local Businesses

June 16, 2011

In the big business of online local business marketing, Google has stuck its next flag in the sand, Google City Pages. Here’s the official announcement: Over the past six months, Google Places has ventured into Portland, Oregon; Austin, Texas; San Diego, California; and Madison, Wisconsin. Our goal for each of these campaigns was to celebrate [...]

Read the full article →

SEO For Law Firms Different From Other Businesses

June 7, 2011

One question we are frequently asked is how SEO for law firms different from SEO campaigns for other businesses? While the underlying principles of search marketing may be the same across various businesses, the implementation of search marketing strategies from one business to the next varies greatly. Purpose While it might seem obvious that your [...]

Read the full article →

Explaining Search

May 27, 2011

A core part of our services to clients is helping to explain search. We have always believed that our best clients are our most informed. That is why we are committed to providing our community of both clients and non-clients our experiences with search. Recently, I had a client that was interested in understanding long [...]

Read the full article →

Law Firm Article Marketing

May 26, 2011

We have been asked about whether we think that article marketing is a good SEO strategy. And the answer, like most others, is that it depends. Based on what you have read around the web, your concept of article marketing likely falls into the category that we would advise against. Especially since the Panda Update. [...]

Read the full article →

People Don’t Use The Internet To Hire Attorneys

May 25, 2011
Thumbnail image for People Don’t Use The Internet To Hire Attorneys

“People don’t use the Internet to hire attorneys.” We hear and read this a lot from the legal profession. And whether it’s due to a “technology transitional period” or bad experiences with Internet advertising or marketing, the simple fact is that it’s just not true. And before I give you my examples, here are a [...]

Read the full article →

What Custom Search Options Mean For Your Law Firm

May 24, 2011
Thumbnail image for What Custom Search Options Mean For Your Law Firm

As reported by Danny Sullivan at SearchEngineLand, Google is providing its news users the ability to opt-out of press release and blog results: Tired of seeing blogs or press releases in your Google News homepage? Google’s got a cure for that, new settings that allow you to see fewer results from these sources, or none [...]

Read the full article →

10 Technical Issues That Can Hurt Your Search Visibility

May 23, 2011

We spend a lot of time talking about various ways you can help your visibility in search results. Today, we’re going to point out a couple technical issues to avoid that can really hurt your search visibility: Robots.txt “noindex” “nosnippet” “nofollow” Non-descriptive <title> tag Flash non-semantic URLs Poor internal linking structure Slow page loads Malware [...]

Read the full article →

← Previous Entries

Next Entries →