WordPress + Thesis For Economical Law Firm Web Design

May 19, 2011
Wordpress

The web design and development needs for law firms can vary greatly. For lawyers, having a very high-end custom designed website & blog makes a lot of sense. For others, getting a website launched in a quick and affordable manner is more important. And of course, the majority of attorneys will fall somewhere in-between. We [...]

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Understanding PageRank

May 19, 2011
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How are web pages ranked in Google? Hint: It’s not highly-trained pigeons. In the video that follows, Google ranking factors are discussed. Think about the two major components of serving relevant results, relevance and importance (or popularity). Then think about all the “SEO stuff” that you see folks do to acquire more low-quality links. Do [...]

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Internal Links Don’t Use NoFollow

May 19, 2011
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Nofollow links is a very interesting subject. These links were invented by Google to reduce web spam link noise. The idea was that publishers could communicate to Google that certain links shouldn’t be used as a natural editorial endorsement to an external website. The most obvious use for nofollow was for advertising and affiliate links. [...]

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Wanna Bet?

May 17, 2011

Like poker & chess, SEO takes about a day to learn and a lifetime to master. The basic principles are quite simple. Organize your site in a way that makes it easy for search engines to crawl & index. Put “stuff” on your site that people want to consume, link to, and share. And yet, [...]

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What Are Reasonable Expectations For SEO?

May 13, 2011

SEO is not advertising. And if you expect organic search marketing to work like advertising, you will likely be very disappointed. So what is reasonable and unreasonable to expect from organic search marketing? Here are a couple suggestions. Unreasonable SEO Expectations Patience – It is unreasonable for you to expect that SEO will give you [...]

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Earning Links

April 30, 2011

Building links is a very popular subject in the SEO world. In fact, Google’s index contains 394,000,000 results for the search phrase building links. On the other hand, we don’t hear much about earning links. And Google’s index also reflects that earning links is not nearly as a prominent a subject with only 361,000 results. [...]

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More On Snake Oil

April 28, 2011

Great stuff from Pete Boyd of Paperstreet in, Is SEO Snake Oil? Yes, Just as All Lawyers are Ambulance Chasers. Here are Pete’s tips on avoiding law firm SEO snake oil scams: How to Differentiate SEO Consulting from Evil Snake Oil Are you guaranteed rankings? Lawyers don’t guarantee results, so why would you expect the same [...]

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