Your Law Firm’s Audiences

April 27, 2011

Thinking About Your Audiences Your audiences are the people who read, see, or hear your messages. As a lawyer, you have many audiences. Judges, juries, clients, colleagues, and prospective clients make up just a few of the members of your various audiences. Any time that you open your mouth, put pen to paper, or enter [...]

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Is Your Law Firm A Local Business?

April 21, 2011

While many solo and small firm lawyers still don’t even consider their law firms businesses (the noble for-profit profession), many of those that do still don’t think like local business owners when it comes to their online marketing campaigns. While more lawyers are beginning to recognize the value of organic search for their law firms, [...]

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Social Search Signals: Facebook Over Twitter?

April 20, 2011

The SEO masters at SEOmoz have been paying close attention to the influence of social signals on search engines since it was admitted by some of the major engines that social signals are now influencing results. While like a lot of other SEO extrapolations, the data, thus far, regarding social signals is based on correlation [...]

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Is SEO snake oil?

April 19, 2011

Great Jakes’ Dion Algeri provides some key insight on SEO for law firms: So, how can SEO work for law firms? SEO can definitely help law firms attract new clients. However, the model is longer and more circuitous than the 3-step consumer buying path described above.  Consider this path: A prospective client Googles a highly specific [...]

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Pop Quiz Hot Shot

April 6, 2011

Now I don’t read Cosmo, but get the point (hmmm, maybe I have read it at some point). Some great quiz questions by Conrad Saam of Avvo regarding outsourcing your search engine optimization to an SEO agency. I won’t spoil the questions here, but I will share the possible outcomes: Score Your Results 24 – [...]

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Why You Should Optimize For Your Name

April 5, 2011

It’s an old and sleazy SEO tactic. A search marketing firm will promise to get you guaranteed #1 rankings (Yikes, immediate red flag). After you hire them, and are feverishly searching for your new found visibility, the search marketer will say something like, “type in your name.” Boom, there you are sitting number one in [...]

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Semantic Value Of URLs

March 26, 2011

If we define SEO as developing useful, well-organized, and search-mindful content and getting that content in front of an audience that is ready, willing, and able to link to and further publicize it, then when we talk about “well-organized” we need to say a few words about site architecture. This is where the semantic value [...]

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