Paid Search
Paid search is a form of contextual advertising where advertisers pay an advertising fee, usually based on click-throughs (ppc or pay-per-click) or ad views (cpm or cost per mille, the advert cost per thousand views or cost per impression) to have their ads shown in top placement on search engine result pages.
It is important to recognize that there are considerable differences between paid search and organic search engine optimization (SEO). Some web marketers will try to mislead consumers by offering “guaranteed first page visibility in Google.” It is important to recognize that no one can guarantee organic search engine positions. On the other hand, with the right bid amount, you may be able to ensure that your ads appear in the first paid search position.
Generally speaking, paid search might be a better fit for you if you’re looking for short-term returns on your Internet marketing investments. On the other hand, paid search advertising in the legal space can be quite expensive. Some advertisers spend upwards of $100 per click to advertise in certain practice areas. If you are going to invest in paid search advertising, you should strongly consider getting professional assistance.
