You might be thinking to yourself, “What does web design have to do with search engine optimization?” And the very short answer is, a lot. There are many aspects of developing a website that can have a very significant impact on how well your website performs in search engine results.
From the very beginning of your design & development process, you will have to decide:
- What domain you will use
- Whether you will implement a content management system
- What your website architecture will look like
- How you will organize your pages
Before search engines, web design was much more focused on design aspects. In today’s world of search engines, technical components of the development process become much more important. Many web designers & developers simply aren’t familiar with some of the most important concepts in search engine optimization. That is why it worth having a search engine optimization professional involved from the very beginning of your law firm web design project.
As search engines become more sophisticated, it is very likely that design elements will play an increasing role in search marketing. This is because search engines are likely to increase the role of user and visitor data in their results. This means that if visitors to your website click the back button to perform a new search because they don’t find what they’re looking for, or otherwise find your website unappealing, it could have a negative impact on your visibility within organic search results.
Obviously, the design of your website will play a very significant role in whether visitors convert into inbound new business opportunities. While getting visitors to your website is half of the online marketing battle, getting them to interact with your website or take some type of action to convert into a new inbound lead for your firm is equally, if not even more, essential. For example, you could get thousands of visitors to your site, but if they simply bounce off your site without any engagement, all those visitors will do very little good in terms of generating new business.